UltraClear Epoxy, LLC
Internet Minimum Advertised Pricing Policy (IMAP)
UltraClear Epoxy, LLC , the sole producer of UltraClear Epoxy, LLC products in the USA is implementing an Internet Minimum Advertised Pricing Policy to preserve the premium branding and pricing associated with the company’s products. We expect that this policy will also minimize distribution channel conflicts in the marketplace to distributors, dealers and resellers that we invoice directly.
UltraClear Epoxy, LLC recognizes that distributors, dealers and resellers are free to sell UltraClear Epoxy, LLC products at a price that you deem acceptable or desirable without consulting or advising UltraClear Epoxy, LLC. The IMAP policy applies to publicly advertised prices on the internet through but not limited to; Amazon, Walmart, E-Bay, individual internet sites, social media, apps or other electronic media. It does not dictate the price at which IMAP products are sold.
1. IMAP Pricing
a. IMAP Pricing can be found on the current UltraClear Epoxy, LLC price list. Please contact your UltraClear Epoxy, LLC sales representative for further information.
b. IMAP does not establish maximum advertised prices. All distributors, dealers and resellers may advertise UltraClear Epoxy, LLC products at any price in excess of the IMAP.
2. Advertising Guidelines
a. The IMAP policy applies to all advertisements of IMAP products including but not limited to, internet sites, social media sites, apps, or any other public internet advertising media.
b. The IMAP policy does not apply to email requests for pricing, requests for pricing initiated by the customer over chat or pricing quoted over the telephone.
c. It shall not be a violation of this IMAP policy to advertise that a customer may “call for price” or “email for price," or to use similar language, specifically with respect to UltraClear Epoxy, LLC products, so long as no price lower than IMAP is publicly listed.
d. It shall not be a violation of this IMAP policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as
the reseller does not include any advertised price below IMAP and otherwise complies with this IMAP policy.
e. The inclusion in advertising of free or discounted UltraClear Epoxy, LLC branded and manufactured products with a product covered by the IMAP would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the IMAP.
f. Offering free shipping is not considered a violation of UltraClear Epoxy, LLC IMAP.
3. Online Auctions Sites
Online auction sites such where a distributor, dealer or reseller offers UltraClear Epoxy, LLC products for sale such as but not limited to E-Bay, Amazon, Etsy, Walmart:
a. “Buy it Now” options must be listed at a price equal to IMAP or greater.
b. For auctions the reserve and/or opening bids must start at IMAP without a “Buy it Now” option. c. Best Offer Auctions are in violation of this policy
4. Group Purchases
This IMAP policy also applies to any activity which UltraClear Epoxy, LLC determines, in its sole discretion, is designed or intended to circumvent the intent of this IMAP policy, such as solicitations for "group purchases" and the like.
5. Manufacturers Promotions / Offers / Rebates
a. From time to time, UltraClear Epoxy, LLC may offer a direct manufacturer’s rebate to customers. In such events, it shall not be a violation of this IMAP policy to advertise the availability of the manufacturer's rebate, provided that:
i. the advertisement includes a IMAP-compliant price, the rebate amount, and the net price after manufacturer's rebate in the same type size and color;
ii. an asterisk is placed next to the net price after manufacturer's rebate; and
iii. “after manufacturer's rebate” appears in the same area of the advertisement as the advertised product.
b. Authorized Sales Promotions: From time to time it may be explicitly approved by UltraClear Epoxy, LLC in writing to sell certain UltraClear Epoxy, LLC products at below IMAP pricing. The discount amount and length of time will be determined at the time of this approved promotion by UltraClear Epoxy, LLC.
6. IMAP Violation Penalties
UltraClear Epoxy, LLC management is solely responsible for determining whether a violation of the IMAP policy has occurred, as well as determining appropriate sanctions. Violations of UltraClear Epoxy, LLC IMAP Policy may have the following consequences:
a. First Violation – a written warning via email will be sent to the violating distributor/dealer for a first violation of the UltraClear Epoxy, LLC IMAP Policy. The violating advertisement must be corrected by the violating company within 2 business days of the notification.
b. Second Violation – if a second violation of the UltraClear Epoxy, LLC IMAP Policy occurs from the same distributor/dealer within 6 months of the first violation, the pricing which they will be charged will be immediately change to UltraClear Epoxy, LLC retail pricing for a period of 90 days. The violating advertisement must be corrected by the violating company within 2 business days of the notification.
c. Third Violation – if a third violation of the UltraClear Epoxy, LLC IMAP Policy occurs from the same distributor, dealer or reseller within 6 months of the first violation, UltraClear Epoxy, LLC will suspend shipments of all products to the distributor, dealer or reseller for a period of 90 days. The violating advertisement must be corrected by the violating company within 2 business days of the notification.
d. Intentional or repeated violations of this policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law.
7. Review / Investigation of IMAP Violations
UltraClear Epoxy, LLC reviews the advertised prices of distributors, dealers, and resellers either directly or via the use of third- party agencies or tools. Distributors, dealers and resellers are expected to provide reasonable cooperation in any UltraClear Epoxy, LLC investigations regarding possible IMAP policy violations. Hindering, obstructing, delaying, or otherwise failing to cooperate with a UltraClear Epoxy, LLC IMAP policy investigation is a violation of this IMAP policy.
UltraClear Epoxy, LLC does not intend to do business with companies who degrade the image of UltraClear Epoxy, LLC and its products. The IMAP policy will be enforced by UltraClear Epoxy, LLC in its sole discretion. Dealers, distributors, and resellers have no right to enforce the IMAP policy.
Please contact your UltraClear Epoxy, LLC representative for further questions or details